Aside from being tolerant and respectful of other faiths, advocating freedom of faith, and peaceful coexistence for all humanity, Muslims have to intellectually engage on matters of religious truth whilst defending the validity of their own Islamic tenets. This study is focused on the Qur anic text. It explores the Qur anic conception of normative religious pluralism with a view to providing answers to questions such as whether the Qur an itself regards normative religious pluralism as a value system or simply a method through which the Qur anic world view can be actualized. In doing so the author corrects some highly controversial misquoted, mistranslated, and/or quoted out of context verses of the Qur an, including the so-called verse of the sword and the perception of not taking non-Muslims as friends. In reality, the Qur an calls for freedom of faith and peaceful coexistence, but condemns oppression, religious persecution, and those who initiate hostilities. In this way it not only invokes human dignity, but restores it when it is violated.